Design for
Business Performance

From building an award-nominated e-commerce project to designing user experiences in real spaces, I bring real-world results into digital products.

User needs and business goals into intuitive, impactful products.

[interface] image of a computer showcasing educational software (for a edtech)
Service Design
GROWTH

Tattoo Studio CX and Customer Acquisition

I noticed most tattoo studios prioritized the artist over the client, so I redesigned the entire service as a user journey.

This approach turned the studio into a differentiated, user-centered business that boosted satisfaction and set a new local benchmark for service quality.
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interface
Ecommerce
FINALISTA INNOVACIÓN EMPRESARIAL UPC

An E-commerce Built for the Non-Digital User

In 2021, I had to sell online to users who didn’t trust cards or websites. Reading their WhatsApp chats became my UX research, driving sales from 0 to S/ 75K.

image of brainstorm session with sticky notes (for a b2b saas)
Study Case
Product discovery
Product dESIGN

Real Estate ERP: End-to-End

Real estate teams drowning in Excel sheets and WhatsApp messages. When coordination depends on people remembering, things slip. With this ERP, the system does the remembering: automatic notifications, tracked approvals, and full traceability. Impact: fewer mistakes, faster decisions.